MBA Creative Leadership

MBA Creative Leadership

In August 2012 Christian won the City Marketing Scholarship for the Global ‘Executive MBA In Creative Leadership’ Program, for that he dedicated his Research-Thesis on how Digital And Social Media will help transform the field Of City Marketing.

The MBA program itself is focused on complexity, analysis, strategy, innovation and implementation within the context of creative excellence and designed with the purpose to lead enterprise, clients partners, products, people, oneself and creative industries. For more details about the program, please visit:

Bringing his Research-Thesis to life:
During this time, Christian founded #GetTheMayor, supported By Razorfish, Sydney and a collective of creatives from all around the world.

#GetTheMayor is a worlds-first online platform for citizen engagement that lets all citizens and friends of the city get involved in helping shape the future of their city.

How? By giving everyone the chance to influence the Mayor of Heidelberg's weekly schedule and have him visit a place of their choice in order to put the cities focus on the issues and projects concerning Heidelberg they are most passionate about!

On this platform people can submit issues and projects themselves or support the ones submitted by others. The issues and projects that receive the most votes in a given period of time will be visited by Mayor Dr. Eckart Würzner personally. The Online Platform went live in January 2015.


Citizen engagement platform

Christian is the Founder of “#GetTheMayor” – a worlds-first social media-led citizen engagement platform for the City of Heidelberg that lets all citizens get involved in helping shape the future of their city. 

The platform brings projects and issues that citizens are most passionate about in front of their Mayor – so that together we can create and collaborate for a better city.

The Future of City Mkt

article in the heidelberg club international magazine

In times where everything is changing and many industries are challenged by the digital revolution, it is essential that also City Marketing adapts to the new ways people are researching, communicating, traveling, buying, making decisions and connecting with each other.

Click on the ‘Play Button’ to find out more.

MBA Creative Leadership

winner of city marketing scholarship

Christian Behrendt, at that time Creative Director at R/GA, New York and Co-Founder of 2011 Cyber Grand Prix Lion Winner "Pay with a Tweet" has been awarded the 2012 City Marketing Scholarship, a full-tuition scholarship to attend the Berlin School's prestigious part-time global Executive MBA in Creative Leadership program.