BIO

Named „One of AdWeek’s World-Wide Top 10 Creative Minds in Digital“, Christian is a business-minded creative leader – specialized in the field of digital transformation by blending creativity, marketing and technology to help brands better connect with the customer of the digital age.

#Google #EMEA
Working at Google since 2015, based in London/UK, Christian is acting ‘Head of Creative Innovation’ – leading a team of creative innovation experts across the region of EMEA (Europe, Middle East and Africa).

Together with his team, he is helping brands imagine, prototype and build game-changing user experiences (i.e. campaigns, platforms, products & services), driven by the endless possibilities of bringing together Creativity and Emerging Technology. Google’s collaborative work approach unites diverse skill-sets and helps cross-functional teams create the magic spark that transforms into greater creative impact and award-winning projects.

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#Razorfish #Asia Pacific
Prior to Google, Christian was the Executive Creative Director and Member of the Management Board of Razorfish in Sydney – Australia‘s former leading full- service digital creative agency specialized in Brand Strategy, Integrated Marketing, Digital, Social Media, Mobile, UX and Design. Working across the Asia-Pacific region for clients like Samsung, Qantas and the MCA (Museum of Contemporary Art Australia).

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#R/GA #NewYork
Before moving to Sydney, Christian worked for nearly 4 years at R/GA, New York – the Digital Innovation Agency of the Decade. There he was inventing services, platforms and integrated campaigns for brands like Google, MasterCard and Nike. During this time, he was lead Creative Director for the social media campaign of the TV-network A&E’s hit TV Show ‚’Duck Dynasty‘, which under his supervision became the most popular show of the whole network and the most-watched reality show on cable end March 2013.

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#CP+B #Boulder #USA
Christian worked at Crispin, Porter + Bogusky in Boulder/Colorado, USA – one of Advertising Age „Agencies of the Decade“. As his hybrid skill-set was hard to put into one of the traditional job-titles, he officially had been given the job title “Innovative Thunder” (which literally stood on his business card). During this time he was responsible for everything digital/interactive on the Activision/ Guitar Hero account and was also part of the team working on Best Buy’s ‘Twelpforce’ that won the Titanium and Integrated Grand Prix at Cannes.

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#Books
Christian is Co-Author of the book ‘Oh My God What Happened And What Should I Do’ – a book helping traditional advertising and marketing people to master the step into the digital era, which sold more than 300.000 copies (on Amazon and via „Pay with a Tweet“).

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#Start-Up
Christian is the Co-Founder of ‘Pay with a Tweet.com’ – the first social media payment system, where people pay with the value of their social network. ‘Pay with a Tweet’ won nearly every industry award that year, including the „Cyber Grand Prix“ at the Advertising Festival in Cannes, and was acquired and turned into a standalone company by the startup incubator Hanse Ventures.

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#Awards
Throughout his career, Christian won more than 350 awards of nearly every industry award show, including 14 Cannes Lions (eg. the Cyber Grand Prix Lion and 2 Titanium Lions), a SXSW Innovation Award and one of the first MTV Online Music Awards for the social media campaign ‘TRACK ME’ for the band „Riot in Paris“ from Brooklyn, NY.

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#Education #MBA #Start-Up #Social Impact

In August 2012 he was awarded a full-tuition scholarship to attend the Berlin School’s global Executive MBA in Creative Leadership program, which Christian successfully finished in 2016. For his MBA master’s thesis ‘Driving Social Change through Creative Innovation’ he founded ‘GetTheMayor.com’, which won the 2016 SXSW Innovation Award.

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#SonyMusic #WarnerMusic

In the first part of his career, Christian worked in leading positions at Sony Music (Sr.Product Marketing Manager/ A&R) and Warner Music (‘Head of Marketing’ for Dance & Urban), helping artists become pop-culture icons. During this time he was responsible for the marketing, brand strategy, promotion and creative direction of more than 60 Urban, Dance, Pop, Techno, Electro, R&B and Hip Hop artists, bringing nearly each of his artists into the charts with an above average rate hitting the Top 10 Media Control Charts (the equivalent to the US Billboard Charts). One of the highlights during this time was the band „Brooklyn Bounce“ becoming Sony Music/Germany’s most successful domestic artist in 2001 for which Christian received a Gold Record for selling more than 300.000 units.

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#CareerChange

When the music industry’s downturn started, Christian decided to switch to another industry supported by a Miami Ad School scholarship he received in the year 2003. After he graduated, Christian worked for two and a half years at Jung von Matt, one of the most creative hot-shops in Germany on clients like Mercedes Benz. Then in 2008 he started his journey abroad that gave him the chance to work at influential places like Crispin, Porter + Bogusky, R/GA and Google.

EDUCATION

AUGUST 2012 – NOVEMBER 2016
MBA IN CREATIVE LEADERSHIP

Christian had been awarded a full-tuition scholarship to attend the Berlin School’s global Executive MBA in Creative Leadership program, which he successfully finished in 2016.

www.berlin-school.com/

OCTOBER 2021 – DECEMBER 2021
MIT – ARTIFICIAL INTELLIGENCE: IMPLICATIONS FOR BUSINESS STRATEGY

Christian is participating in the Executive Certificate program from MIT Sloan – the business school of the Massachusetts Institute of Technology.

mitsloan.mit.edu/

JULY 2021 – SEPTEMBER 2021
MIT – MASTERING DESIGN THINKING

Christian successfully finished the Executive Certificate program from MIT Sloan – the business school of the Massachusetts Institute of Technology.

mitsloan.mit.edu/

NOVEMBER 2020 – JANUARY 2021
MIT – DIGITAL MARKETING ANALYTICS

Christian successfully finished the Executive Certificate program from MIT Sloan – the business school of the Massachusetts Institute of Technology.

mitsloan.mit.edu/

DECEMBER 2003 – DECEMBER 2005
DIPLOMA IN ADVERTISING & ART-DIRECTION

Christian had been awarded a scholarship to attend the ‘Miami Ad School/ International institute of Creative Innovation’, the world’s leading school for creativity and pop-culture engineering, which he successfully finished in 2005.

www.miamiadschool.com/