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HEAD OF CREATIVE INNOVATION – GOOGLE • MBA IN CREATIVE LEADERSHIP • START-UP FOUNDER • AI EXPERT

HEAD OF CREATIVE INNOVATION

Leading a team of creative innovation experts across the region of EMEA. Bringing together Creativity and Emerging Technology to create innovative campaigns, products and services. The WORK >>>

EXECUTIVE MBA IN CREATIVE LEADERSHIP

Christian had been awarded a full-tuition scholarship to attend the Berlin School’s global Executive MBA in Creative Leadership program, which he successfully finished in 2016. MBA Creative Leadership >>>

START-UP FOUNDER

Christian is founder of ‘Pay with a Tweet.com’, Grand Prix winner at Cannes, and ‘Get the Mayor.com’, SXSW Innovation Award winner. Start-Ups >>>

POP-CULTURE ENGINEER

Christian worked in leading positions at Sony and Warner Music, helping artists become pop-culture icons, getting played on MTV and reach the Top 10 charts.
The WORK >>>

CURRENT ROLE

HEAD OF CREATIVE INNOVATION

GOOGLE

As Head of Creative Innovation, Christian is leading a team of creative innovation and brand marketing experts across the region of EMEA (Europe, Middle East and Africa). Helping brands imagine, prototype and build game-changing brand marketing campaigns and user experiences by bringing together Creativity and Technology (e.g. Artificial Intelligence, Augmented Reality, Virtual Reality, YouTube, Creators and beyond).

Together with his team, he is helping brands imagine, prototype and build game-changing user experiences (i.e. campaigns, platforms, products & services), driven by the endless possibilities of bringing together Creativity and Emerging Technology.

Work examples >>>

AWARDS & PRESS

Awards & Juries

NAMED BY ADWEEK "ONE OF THE WORLD-WIDE TOP CREATIVE MINDS IN DIGITAL"

Christian won more than 350 awards of nearly every industry award show, including 14 Cannes Lions (eg. the Cyber Grand Prix Lion and 2 Titanium Lions), a SXSW Innovation Award and one of the first MTV Online Music Awards.

Awards >>>

GLOBAL EXPERIENCE

WORK EXPERIENCE

APAC, USA, EUROPE

Christian worked at some of the world’s leading global companies and creative digital agencies (e.g., Google in London, R/GA in New York, CB+P in Colorado, Razorfish in Sydney), leading teams and creating award-winning work for some of the world’s most famous brands.

The work >>>

DESIGN THINKING

DESIGN THINKING

NEW WAYS OF WORKING

Christian is an expert in Design Thinking, practising agile work methodologies and collaboration techniques since many years –

helping his clients and partners develop the necessary skills to succeed within an ever changing world driven by emerging technologies.

About Me >>>

Christian is a certified Design Thinking Expert by MIT Sloan – the business school of the Massachusetts Institute of Technology.

Christian ran over 300+ Design Thinking Sprints, helping large global brands like Red Bull, eBay, L’Oreal, Nissan, Nike and many more, move from problem to prototype – helping them develop game-changing campaigns, platforms and services.

At Google, Christian brings together senior clients with consumers, agencies and product experts to rapidly ideate, prototype and test concepts that best utilise Google’s core and emerging technology products.

HIGHER EDUCATION

A vision for the future of City Marketing.

On this picture we see Christian (middle) next to the Mayor of the City of Heidelberg (right) and the New York Chairman, Don Reynolds (left) – the day Christian presented his ‘Vision for the future of City Marketing’, linked to his MBA master’s thesis.

Driving Social Change through Creative Innovation.

As a result of his master’s thesis, Christian founded ‘GetTheMayor.com’, a project that won the 2016 SXSW Innovation Award.

EDUCATION

MBA CREATIVE LEADERSHIP

Christian had been awarded a full-tuition scholarship to attend the Berlin School’s global Executive MBA in Creative Leadership program, which he successfully finished in 2016.

The Berlin School of Creative Leadership is an international business school with the purpose of ‘furthering the development of leadership executives in the creative industries’.

MBA CREATIVE LEADERSHIP >>>

START-UP FOUNDER

START-UP FOUNDER

IDEAS TURNED START-UP

Christian started experimenting with the possibilities that emerging digital and social media platforms were offering at the early beginnings of Facebook, YouTube, Twitter, and Co.

For example, he invented ‚Pay with a Tweet‘, the first social media payment system where people pay with the value of their social network, and ‚#Get The Mayor‘, a world’s-first social media-led citizen engagement platform for the City of Heidelberg that lets all citizens get involved in helping shape the future of their city.

Start-Ups >>>

KEYNOTE SPEAKER

Keynotes

KEYNOTE SPEAKER AT GOOGLE C-LEVEL EVENTS

Christian is a frequent keynote speaker and host at global Google C-Level events. He has hosted events like the Cannes Oasis at Google Beach in Cannes during the Cannes Lions Festival, or the Creative Harbour – Google’s annual virtual thought leadership event – dedicated to building excitement with their most important clients and creative holding companies around Google’s unique new products and technologies.

KEYNOTES >>>

MUSIC/ ENTERTAINMENT INDUSTRY

MUSIC BUSINESS

FORMER HEAD OF MARKETING

Christian used to work in leading positions at Sony Music and Warner Music, helping artists become pop-culture icons and reach the Top 10 charts.

During this time, he was responsible for the Creative Direction, Strategy, Marketing and Promotion of more than 60 Dance-Pop, Techno and Hip Hop artists.

About >>>
The work >>>

SONY MUSIC’S MOST SUCCESSFUL ARTIST

Due to Christians marketing and promotion strategy, the eurodance group „Brooklyn Bounce“ became Sony Music/Germany’s most successful domestic artist (2001 & 2002).

JURY MEMBER AT THE MIDEMLAB IN CANNES

Christian is a regular jury-member at the MIDEMLAB Music Startup Competition – the leading music startup competition in Cannes, France.

MTV ONLINE MUSIC AWARDS

Christian won one of the first MTV Online Music Awards in the category: Most extreme fan outreach for the social media campaign ‘Track Me’ for the Hip Hop band Riot in Paris

RECOMMENDATIONS

BOOKS

AUTHOR

OH MY GOD WHAT HAPPENED
AND WHAT SHOULD I DO?!

This book helps traditional advertising and marketing people to master the step into the digital era.

The book sold more than 300.000 copies (on Amazon and via „Pay with a Tweet“) and has been read and downloaded in key markets all over the world (eg. Europe, USA and APAC).

Books >>>