After having worked in the music industry in the late 90’s and having experienced first hand how a whole industry can be affected through rapid technological change, I moved into digital and started focussing on digital business transformation and how creativity, digital and social media can help re-invent marketing and help brands connect with future customers. Following are some examples I founded as a start-up, created or was part-of:

I started experimenting with the possibilities that the emerging social media platforms were offering at the early beginnings of Facebook and Twitter in 2008. Following are some examples I founded, created or was part-of:

With the exponential growth of mobile and a whole generation growing up with smartphones, apps and wearables – expecting brands to provide a personal, location- and contextual-based experience, it becomes essential to think 'mobile first'. Following are some examples I created or was part of:

Based on my diverse background in the fields of pop-culture, entertainment, traditional advertising and digital marketing, I believe in building campaign experiences that don't interrupt peoples lives, but that people actually 'love' to engage with and that provide a true benefit. Following are some examples I created or was part of:

In August 2012 I won the City Marketing Scholarship for the global ‘Executive MBA in Creative Leadership’ program. I dedicated my research-thesis on how digital and social Media will help transform the field of city marketing. During this time, I founded #GetTheMayor, supported by Razorfish, Sydney and a collective of creatives from all around the world, creating an online platform for citizen engagement, which launched in January 2015.

In today's digitally connected world the lines between a product, a service, a campaign or even a solid platform are blurring – with the best platforms appearing 'sexy' and 'fresh' like a branded campaign and the best campaigns actually turning into evergreen platforms that provide a real benefit, are pleasing and engage customers not only once, but on an ongoing basis. Following are some of the platforms I created or was part of:

There’s never been a better time to be a creative than right now! With all the change that's happening around us that is affecting our own industry and the ones from our clients, there is so much to question, figure out and put into new perspective. Following some of the books and publications on that topic that I wrote or co-wrote:

In the first part of my career I used to work in leading positions at Sony Music and Warner Music, helping artist become pop-cultural icons and reach the Top10 charts. During this time I was responsible for the creative direction and marketing of more than 40 Dance-Pop, Techno, R`NB and Hip Hop artists. Here a brief excerpt of the video clips and artists I was responsible for, which had a major influence on German Pop-Culture and the Global Euro-Dance and Techno Music movement: