New York
Boulder
Berlin
Hamburg
Sydney
Start-up founder
Executive Creative Director
Popculture Engineer
Business-minded creative leader – specialized in the field of digital transformation. Re-imagining the future of platforms, products, services & communications. helping brands better connect with the customer of the digital age – through Creativity, Technology and Collaboration.New York
Boulder
Berlin
Hamburg
Sydney
Start-up founder
Executive Creative Director
Popculture Engineer
Christian is Founder of “#GetTheMayor” – a platform that brings projects and issues that citizens are most passionate about in front of their Mayor – so that together we can create and collaborate for a better city.New York
Boulder
Berlin
Hamburg
Sydney
Start-up founder
Executive Creative Director
Popculture Engineer
Christian is Co-Founder of ‘Pay with a Tweet.com’ – the first social media payment system, where people pay with the value of their social network. Winner of the Cyber Grand Prix at the Cannes Lions Festival 2011.New York
Boulder
Berlin
Hamburg
Sydney
Start-up founder
Executive Creative Director
Popculture Engineer
at crispin, porter+bogusky, Christian was part of the lead interactive team on the DJ Hero launch, where he brought DJ culture into the mainstream and showed everyone what DJing is all about. From mashing-up websites, over scratching sites like a record to a game of DJ Hero on Facebook.
After having worked in the music industry in the late 90’s and having experienced first hand how a whole industry can be affected through rapid technological change, I moved into digital and started focussing on digital business transformation and how creativity, digital and social media can help re-invent marketing and help brands connect with future customers. Following are some examples I founded as a start-up, created or was part-of:
#GetTheMayor
Citizen engagement platform
The platform brings projects and issues that citizens are most passionate about in front of their Mayor – so that together we can create and collaborate for a better city.
Pay With a Tweet
‘Pay with a Tweet’ got acquired by the start-up incubator Hanse Ventures in 2013 and turned into a standalone company.
Twelpforce
Winner of the Titanium Grand Prix at the Cannes Lions Festival in 2010.
Technify the Opera
Client: Samsung / Sydney Opera House
I started experimenting with the possibilities that the emerging social media platforms were offering at the early beginnings of Facebook and Twitter in 2008. Following are some examples I founded, created or was part-of:
Duck Dynasty
Results: Total of 8.6 million viewers for the premiere, making it A&E's most watched telecast of all time.
Track Me
Winner of the 2012 MTV oMusic Awards in the category Most Extreme Fan Outreach.
Check out their songs: www.knarre.com/trackme
The Social Interview
Cyber Lions 2011 BRONZE for R/GA "The Social Interview"
IGA Love Songs
Twitter themselves announced IGA Love Songs as the best creative Valentine's Day campaign on Twitter in 2014.
Case website:
www.judgeshavefeelingstoo.com/igalovesongs/
#3DYou
Case website:
razorfish.com.au/3dyou
With the exponential growth of mobile and a whole generation growing up with smartphones, apps and wearables – expecting brands to provide a personal, location- and contextual-based experience, it becomes essential to think 'mobile first'. Following are some examples I created or was part of:
Digital Dinner Bell
Get your family to the dinner table the modern way.
The ‘Digital Diinner bell’ is the 21st century way to scream, "Dinner is Ready!"
Download the app:
dinnerbellapp.lawrys.com
Samsung Stadium
Winner of Best use of Mobile Marketing – Australian Mobile Awards
Case website:
judgeshavefeelingstoo.com/samsung-stadium
Download app:
itunes.apple.com/app/samsung-stadium
Social Media Hell
2011 R/GA let the people of SXSW interactive go through the rings of Social Media Hell to give tribute to those who tweet to much.
Cyber Lions 2011 BRONZE at the Cannes Lions Festival
Based on my diverse background in the fields of pop-culture, entertainment, traditional advertising and digital marketing, I believe in building campaign experiences that don't interrupt peoples lives, but that people actually 'love' to engage with and that provide a true benefit. Following are some examples I created or was part of:
Dinnertising
Dinnertising Inc is the first Advertising Agency dedicated to help mom sell new meals to her family, with personalized commercials, calls from testimonials and other fun tools.
Quest for Points
1.2 mio site-visits in only 5 weeks. Average time-spend on site: 14 minutes.
One person even played the game 6000 times
Concert in E
NewYork Festivals Innovative 2010 Finalist for Mercedes-Benz "Concert in E"
Mercedes Vs. Digitalism
On the microsite the user was able to be part of an interactive music video featuring the GLK and the famous European Electro Duo "Digitalism".
Yahoo Quizoo
Quizoo – a fun and addictive online trivia game that turned ordinary content on the Yahoo7 network into a fun and socially powered game show experience.
Horror-Non-Stop
It's Horror, non-stop.
Spam Email Campaign
It was the first time something like that happened in the peoples mail systems.
Metallica Play&Destroy
The idea even got presented to ‘Metallica’ and they and Activision bought the campaign - but never saw the day of light, as there was no building to blow-up within the timeframe of the launch.
In August 2012 I won the City Marketing Scholarship for the global ‘Executive MBA in Creative Leadership’ program. I dedicated my research-thesis on how digital and social Media will help transform the field of city marketing. During this time, I founded #GetTheMayor, supported by Razorfish, Sydney and a collective of creatives from all around the world, creating an online platform for citizen engagement, which launched in January 2015.
#GetTheMayor
Citizen engagement platform
The platform brings projects and issues that citizens are most passionate about in front of their Mayor – so that together we can create and collaborate for a better city.
In today's digitally connected world the lines between a product, a service, a campaign or even a solid platform are blurring – with the best platforms appearing 'sexy' and 'fresh' like a branded campaign and the best campaigns actually turning into evergreen platforms that provide a real benefit, are pleasing and engage customers not only once, but on an ongoing basis. Following are some of the platforms I created or was part of:
Mercedes Benz GLK
GOLD Winner at Mobius Awards and Bronze at the New York Festivals 2008
Flavorprint
based on what you've liked in the past.
Winner of a Silver and Bronze Lion at the Cannes Lions Festival in 2013.
Nextwall
The insight: Most clients are afraid of new interactive techniques, untill they tested them themselves. For this, Jung von Matt created the Nextwall. An interactive graffiti wall in the backyard of the agency that features nearly every mobile technology in a fun way.
There’s never been a better time to be a creative than right now! With all the change that's happening around us that is affecting our own industry and the ones from our clients, there is so much to question, figure out and put into new perspective. Following some of the books and publications on that topic that I wrote or co-wrote:
OMG What Happened
It sold more than 300.000 copies
(on Amazon and via „Pay with a Tweet“).
Download it for just a Tweet on:
www.OhMyGodWhatHappened.com
Non-Stop Real-Time
Order the book:
www.amazon.de/Die-Neuvermessung-Werte-Unternehmen-Gesellschaft
White Paper
This opinion piece talks about the importance of being open for change and how much your brands future-survival depends on it.
In the first part of my career I used to work in leading positions at Sony Music and Warner Music, helping artist become pop-cultural icons and reach the Top10 charts. During this time I was responsible for the creative direction and marketing of more than 40 Dance-Pop, Techno, R`NB and Hip Hop artists. Here a brief excerpt of the video clips and artists I was responsible for, which had a major influence on German Pop-Culture and the Global Euro-Dance and Techno Music movement:
Brooklyn Bounce
For the mkt of the single "Bass, Beats & Melody” Christian has received a Gold Award (the most important music-business industry award in Germany).
Awards:
Lazard
Label: SonyMusic/Germany
Talla 2xlc
Talla 2xlcwas one of them. The video was playlisted on all mayor muisc television (e.g. MTV, MTV2, Viva) channels at that time.
Label: Wea/Warner Music/Germany
Dannii Minogue
Label: Wea/Warner Music/Germany
Alex Cristensen
Alex Cristensen was one of them. The video was playlisted on all mayor muisc television channels at that time.
Label: SonyMusic/Germany
RBA
RBA was one of them. The video was playlisted on Club Rotation/Viva and all mayor dance channels at that time.
Label: SonyMusic/Germany
Peaches
"Set it off" jumped emmediately on heavy day rotation at MTV/ Germany and was one of the most successfull single releases of "Peaches".
Label: SonyMusic/Germany